Tuesday, July 15, 2008
Session 5, 8:00pm-9:30pm
Publishing Books in LRW and Beyond: How We Did It and How You Can Too
Sarah Ricks, Michael D. Murray, Christy DeSanctis, Ruth Ann McKinney
Program Code: T5B
Building on a successful 2006 panel, authors who have published with major publishing houses for legal research and writing books (Foundation, Aspen, West, LexisNexis, Carolina, and William S. Hein) will demystify the process by addressing each aspect of the publishing task, from creating a product idea, performing market research, drafting a proposal for publication, negotiating a contract, and dealing with production issues and post-production issues such as marketing and promotion. The message is that these people all did it, and you can do it, too. New to this panel for 2008, panelists will also discuss their experience as peer reviewers for publishers and as LRW professors publishing non-LRW books.